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See Also
Requiring registration and
passwords lets you keep track of visitors, but if exchanging this
information isn't secured, data can be intercepted online. In
addition, customers often forget passwords, and maintaining
password databases eats up your valuable time and resources.
Fortunately, personal
certificates can help. Not only do digital certificates help you
secure e-commerce transactions with visitors, they can also help
you learn more about your customers and enhance their online
experience. Set up your site to identify and recognize personal
digital certificates and you'll be able to:
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Restrict access to specified content to certain consumers -
essential if you want to charge customers for certain services, or
offer different levels of service for important customers and
partners. |
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Instantly authenticate a visitor's identity, instead of
requiring individual user names and passwords. |
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Increase customer satisfaction and simplify access for visitors
by using a digital certificate for universal web site login. |
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Increase advertising revenue by tracking the personalized
information contained in individual digital certificates. |
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Enhance the value of your site by delivering a more
personalized web experience, according to the individual interests,
browsing or purchasing histories, or personal profiles you track
from digital certificate data. |
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